Off Center
 
Contact center managers have been clamoring for more surefire hiring methods for years. They have lost faith in traditional hiring tactics like telephone pre-screenings, personality tests and live interviews – complaining that such tactics provide little insight into whether or not a candidate will remain committed to customer care and a life of poverty.

Great news: A team of top-notch doctors and psychiatrists recently developed a contact center-specific medical exam that promises to revolutionize agent hiring and retention. Following is a detailed description of each test that makes up the exam:


disStress Test. This is somewhat similar to the traditional stress test used by many physicians, but instead of placing agent candidates on a running machine to evaluate their cardiovascular condition, they are put in a room with a phone and then sent 100 customer calls in 60 minutes.

Candidates who handle between 70-100 calls before losing consciousness should be hired by the contact center immediately. Those who handle between 40-70 calls before losing consciousness should be kept for further testing. Those who handle between 1-40 calls should be rejected immediately. And those who refuse to take even a single call should be placed on the company’s “executive training” track.


Electro-mail-ogram. This test is similar to the more familiar electromyogram, but where the latter features the sticking of painful electric needles into the candidate’s muscles to test for degenerative tissue/nerves, the former features the sticking of painful electric needles into the candidate’s frontal lobe to test for degenerative spelling/grammar. After each EMG, managers receive a full diagnostic report on the candidate’s written communication skills – including a ranking of each candidate from 1-10, with 10 being “masterful wordsmith” and 1 being “college graduate.”

The test is absolutely essential for contact centers in need of e-support agents who will be able to effectively handle customer email. It’s also good for contact centers that enjoy making their applicants cry.


CHAT scan. Not to be confused with a CAT scan, which provides a highly detailed computerized image of a subject’s brain and inter-cranial fascia, a CHAT scan provides a highly detailed computerized image of a subject’s wrist and fingers. The latter test determines whether or not an agent candidate has the proper carpal/metacarpal makeup to succeed in the physically demanding and fast-paced web chat environment. Specifically, the test reveals if there is any existing or potential weakness/abnormalities in any of the muscles and tendons needed for rapid typing or for flicking off managers when their back is turned.

A thorough CHAT scan will also identify if a candidate’s wrist/hand strength is overly excessive. Such brute strength can be a detriment to e-support efficiency, as the agent will be less likely to focus on chat sessions and more likely to focus on trying to remove the shackles that confine him to his workstation.


Rep-lex Test. Just like a reflex test, only completely different. Where a reflex test features the tapping of the patient’s patella tendon to see if they respond with an involuntary kick, a Rep-lex test features the flashing of the phrase “200 calls in queue” across a readerboard to see if the agent candidate responds with a panic attack. Such a traumatic response shows that the candidate truly takes customer care to heart. If, instead of the desired panic attack, a candidate responds by yawning or taking a book out and reading calmly, it’s best to eliminate the candidate from the running, or, if yours is a software support contact center, hiring them as a senior agent.


Flex-ray. This is like an X-ray, but focuses only on the patient’s spinal column. A typical Flex-ray test measures the flexibility of the spine and determines whether or not the candidate is likely to bend over completely backward for the contact center.

Candidates with abnormally rigid vertebrae should not be considered for contact center work, unless of course the company is in need of a scheduler. The ideal is to find candidates with virtually no backbone to speak of, as such individuals are not only easy to boss around, they are able to scrunch up enough to work in cubicles as small as 2’ x 2’, thus saving the company thousands of dollars in facility expenses.



NOTE: No contact center agents were harmed in the making of this blog post. The same will not be said if you actually end up using the medical exam Greg has described. 

 
 
In last week’s “Off Center” post, I listed some of the best agent recruiting practices I’ve seen during the 17 years I’ve spent breaking into call centers illegally. Seven or eight of you even read that post. The rest of you I assume were too busy scouring the local highway underpasses in search of people to fill vacancies in your center.

While a comprehensive and strategic recruiting program is certainly key to attracting the right type of agents your call center seeks, careful assessment of all applicants is still essential to make sure that they truly have what it takes to endure customer abuse, cramped cubicles and headset hair for years on end, or at least through orientation.



High-Tech, High-Touch Hiring

After the recruitment and early screening phase, the best-run call centers utilize a holistic blend of technology and hands-on human tactics to help select the best candidates for the job. These tools and tactics include:  

Realistic job previews. Research has shown that one of the most common reasons why employees leave a call center within a year – besides the night terrors and indigestion – is a disconnect between what the employee envisioned the job entailing and what it actually involved. It’s very common for call centers – eager to “sell themselves” to prospective employees – to shade over some of the less desirable aspects of the job (e.g., the pay, the customers, the hours, the customers, the back spasms, the growth opportunities, the customers) during the recruiting and hiring phase. While this tactic may help the center attract and acquire new agents, it usually doesn’t take long for those new agents to realize that the “positive culture” they were told about refers mostly to what’s growing in the breakroom refrigerator. 

Top call centers develop comprehensive job previews that show – and sometimes even let prospective agents experience first-hand – the attractive as well as the challenging and mundane aspects of work in a front-line customer care environment. Job previews can take several forms, including but not limited to:
  • Detailed tours of the call center
  • Listening in on actual customer calls 
  • Videos of agents on the job
  • Candid conversations with the center’s existing agents
  • Readings from diaries of recently deceased agents.
The goal of job previews is not to deceive candidates, nor to scare them away. A good video-based job preview, for example, could include an agent handling a call with a happy and satisfied customer, then a call with a customer with a complex issue that isn’t easy to resolve – all followed by a casual conversation with the agent about what medications they take to cope with all the calls in that second category.


Pre-hire agent assessment tools. Hiring solutions specialists have made big advancements in applicant assessment software for call centers in recent years, helping to make agent selection more of a science than a roll of the dice.  

Today’s best pre-hire agent assessment solutions are primarily web-based and can be taken by applicants anytime, anywhere. Most are complex product suites with a range of modules and reporting tools that call centers can customize to fit their specific dysfunctional culture. Following are some of the common key components of the leading pre-hire solutions:
  • Skills assessment. Assesses a candidate’s ability to listen, enter data accurately and solve problems in a state of total panic.
  • Personality assessment. Ensures that candidate’s general traits, values and attitudes don’t match that of a serial killer or professional hockey player.
  • Work habits assessment. Gauges the level of dependability, professionalism and customer service orientation, as well as the willingness to not whine about weekend shifts or numbness in the extremities.   
  • Motivation assessment. Assesses a candidate’s ability to lie about how excited they are to handle call after call for hours on end.
  • Call simulations. Much like a flight simulator, call simulators enable call center managers to see if a candidate takes off and lands smoothly or crashes and burns in realistic customer support situations.
 
Multi-tier interviews. As powerful as today’s pre-hire assessment solutions are, in the end, people – not technology – hire people. Assessment products are great for helping to separate potentially qualified candidates from potential sociopaths, but live interviews with key supervisory and management staff is still the best way to ensure your center is hiring highly capable agents who don’t spit when they speak.

A multi-tier interview process is the method of choice in most top call centers. This process begins with each candidate who makes it through the screening and early assessment stages completing an initial interview with a member of the center’s supervisory staff, who pleasantly asks a series of behavioral-based questions before viciously insulting the candidate’s mother. This is to see if the candidate can handle the level of abuse and psychological torment indicative of a customer service environment.

Candidates who impress the supervisor are invited to interview with one (or more) of the call center managers. Those who don’t flub up this second interview then get passed on to one or more of the call center’s senior managers – e.g., a director and/or vice president – who ask a few additional key questions while polishing their golf clubs.

Following the final interview, the management and supervisory staff involved gather together to discuss each candidate and decide who makes the cut. They then ask HR to check each lucky candidate’s references, criminal background and pee before extending a job offer. 

Note: Some centers even get their most experienced agents involved in the interview process – tapping their intimate knowledge of the front-line position. Doing so not only makes for more comprehensive interviews, it shows senior agents that the organization truly values their insight and input despite barely paying them a living wage.